RVCA - Pronounced: Rew-ka - As the story goes this brand was developed first from the "V and A" which symbolizes the balance of opposites and how opposites co-exist. Examples: Nature & Industrialization. Woman & Man. Past & Present. Future...Today. Tomorrow. Life.
RVCA is the brainchild of the company's founder, PM Tenore. His goal is to go beyond the boundaries of the traditions of action sports apparel - "a design=driven lifestyle brand, free from passing trends".